Job Description

The Law Offices of Spar & Bernstein, P.C. is seeking an experienced Senior Technical SEO & AEO Manager to lead our website's technical performance, organic search strategy, and visibility across traditional and AI-powered search platforms.

Our website is built on WordPress, hosted on AWS, and utilizes Cloudflare for performance and security. We are looking for a strategic, technically skilled professional who can independently audit, optimize, and improve our website.

This is a hands-on role. The ideal candidate must be able to identify technical issues, develop solutions, and personally implement improvements—not simply provide recommendations to outside developers or agencies.

Key Responsibilities

Technical SEO & Website Development

• Conduct comprehensive technical SEO audits and independently implement fixes and improvements.

• Manage and optimize our WordPress website, including themes, plugins, templates, and site functionality.

• Troubleshoot technical issues involving WordPress, AWS hosting, Cloudflare, caching, and website performance.

• Improve Core Web Vitals, page speed, mobile usability, crawlability, and indexing.

• Resolve broken links, redirects, duplicate content, canonicalization issues, structured data errors, and technical SEO issues.

• Maintain website health and coordinate secure updates, testing, and deployments.

SEO, AI Search & AEO/GEO Strategy

• Develop and execute a comprehensive organic search strategy across our immigration and personal injury practice areas.
• Lead Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) initiatives to improve visibility across Google AI Overviews, Google AI Mode, ChatGPT Search, Perplexity, and emerging AI-powered search platforms

• Identify high-value conversational search queries and legal questions that present opportunities for AI-generated answers, citations, and traditional organic traffic.

• Develop strategies to strengthen the firm's topical authority, attorney expertise, credibility, and online presence.

Content Strategy & Website Optimization

• Conduct keyword research, competitor analysis, and content gap assessments to identify organic growth opportunities.

• Recommend new practice-area pages, landing pages, FAQs, articles, and educational resources based on search demand and business value.

• Perform comprehensive website content audits and identify pages to update, consolidate, redirect, restructure, or remove.

• Improve website navigation, URL hierarchy, internal linking, and overall content organization.

• Collaborate with the marketing and legal teams to develop authoritative, accurate, search-optimized content.
• Identify opportunities to repurpose existing video and educational content to increase organic visibility.

Required Qualifications

• 5–8+ years of professional SEO experience, including advanced technical SEO expertise.

• 3+ years of hands-on WordPress development experience, with demonstrated ability to independently implement technical changes.

• Strong proficiency in HTML, CSS, JavaScript, PHP, and WordPress architecture.

• Experience with AWS hosting environments and Cloudflare, including caching, performance optimization, CDN configuration, and troubleshooting.

• Advanced knowledge of crawling, indexing, structured data, site architecture, Core Web Vitals, and technical SEO best practices.
• Experience with content strategy, keyword research, competitor analysis, and large-scale website optimization.

• Proven ability to independently manage technical projects from diagnosis through implementation, testing, and performance evaluation.

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